Writing Winning Proposals

Writing Winning Proposals

Writing a Winning Proposal ... Each and Every Time

Writing winning proposals is an essential skill in today’s competitive environment. While your proposal alone cannot win for you; a poorly written proposal will certainly lose.

This course provides you hands on experience in implementing best practices to make the proposal writing process successful each and every time.

This two-day exercise intensive course provides an end-to-end overview of the proposal creation process. The course uses a threaded exercise to create a simulated proposal development environment in which you will deliver a compliant and compelling proposal. In doing so you will gain new skills and techniques you need to successfully create winning proposals each and every time.

Course Overview

The course provides an intensive overview of writing proposals from development of the tenets of your basic offering, through storyboard creation, through creating figures, writing text and figure captions, and final proposal delivery.

The course is designed to familiarize you with best practices in proposal writing that you can immediately employ in your proposal creation efforts. The techniques covered in the course apply to multiple proposal types; unsolicited proposals, competitive response to an RFP, single volume proposals, multi-volume proposals, etc.

After completing this course you will know how to write a winning proposal to ensure selection.

Course Format

The course is two-days in length and based on a threaded case study using a simulated RFP response.

Interactive lecture sessions and discussion prepare participants between proposal development stages. The course is highly experiential to ensure students learn by doing.

Who Should Attend

Proposal Managers, Business Development Managers, Capture Managers, Proposal Writers, and anyone involved in the development of competitive business opportunities.

You Will Learn

·      How to Develop a Proposal Plan

·      How to Perform a Thorough RFP Analysis

·      How to Interpret the RFP from the Standpoint of the Proposal Reviewers

·      How to Conduct a Complete Strategic Analysis to Maximize the Relevance of Your Proposal

·      How to Ensure Compliance Using a Compliance Matrix

·      How to Define a Win Strategy

·      How to Develop and Use Compelling, Benefit Based Themes

·      How to Develop & Use Storyboards

·      How to Allocate Page Count to Maximum Effect

·      How to Design a “Knock Your Socks Off” Proposal

·      How to Design and Best Use Graphics to Maximum Effect

·      Using Benefit Based Action Headings and Captions to Maximize Effectiveness

·      Using the Best Writing Style for Your Proposal

·      How to Work Effectively With Multiple Writers

·      How to Integrate Work from Multiple Writers

·      How to Use Reviews (Red Team, etc.) to Your Best Advantage

Course Outline

·         Overview & Introductions

·         The Changing Environment

·         The Proposal’s Role in the Competitive Lifecycle

·         Producing the Proposal

·         Organize to Win

§      Understand How to Win

§      Map the Competitive Analysis to the Proposal

§      Identify Strengths & Weaknesses

§      Define Actions to Improve Competitive Position

§      Prepare the Proposal Team

§      Develop the Compliance Matrix

§      Develop to Win

§      Create the Strategy & Themes

§      Estimate Cost, Schedule, & Resources

§      Create the Content

§      Develop Outline(s) and Action Headings

§      Set Page Allocations

§      Develop Section Maps

§      Define Figures & Action Captions

§      Correlate Compliance Matrix to Section Maps

§      Develop the Deliverables

§      Develop Exec. Summary

§      Develop Figures

§      Write Text to Support Figures & Major Points

§      Develop Basis Of Estimate (BOE)

§      Draft Review & Approval (Red Team)

§      Writing the Oral Proposal

§      Produce to Win

§      Make it Perfect

§      Final Proposal Review

§      Produce & Deliver

§      Produce Proposal

§      Prepare Transmittal Letter

§      Deliver Proposal

§      Archive Proposal

§      Document and Publish Lessons Learned

·         Post Proposal

·         Course Closure

Writing winning proposals is an essential skill in today’s competitive environment. While your proposal alone cannot win for you; a poorly written proposal will certainly lose.

This course provides you hands on experience in implementing best practices to make the proposal writing process successful each and every time.

Course Overview

The course provides an intensive overview of writing proposals from development of the tenets of your basic offering, through storyboard creation, through creating figures, writing text and figure captions, and final proposal delivery.

After completing this course you will know how to write a winning proposal to ensure selection.

Course Format

The course is two-days in length and based on a threaded case study using a simulated RFP response.

Interactive lecture sessions and discussion prepare participants between proposal development stages. The course is highly experiential to ensure students learn by doing.

Who Should Attend

Proposal Managers, Business Development Managers, Capture Managers, Proposal Writers, and anyone involved in the development of competitive business opportunities.

You Will Learn

Course Outline

Send mail to webmaster@projtechinc.com with questions or comments about this web site. Copyright © 2003 ProjTech, Inc. Last modified: 01/18/03

Send mail to webmaster@projtechinc.com with questions or comments about this web site.
Copyright © 2003 ProjTech, Inc.
Last modified: 01/18/03